Global & Local
Are you thinking of extending your business in international markets? How to attract customers speaking
You need to ask yourself the following questions: Do I understand enough the local culture and tradition of
this area? What is the taboo in this local market? How to ensure that your products or services can be well
accepted by the consumers speaking another language?
As the effect of globalization continues to increase, more and more companies, especially multi-national
enterprises, realize the importance of high-quality language services which go beyond that of pure &
word-to-word translation. Also, business managers and organization leaders need to better integrate into the
local culture with their ideas, goods, and services. This requirement of localization is inherent in the
increasing trend of globalization. Thus, the language service is the key to business expansion.
Compared with conventional translation, localization is a process more complicated that involves
transferring and adapting to the local culture. Based on translating between different languages,
localization highlights particularly the necessity of adapting the marketing languages to the local
convention of the target audience.
This includes, for example, the conversion of units of measurement, currencies, etc. or adaptation of
formatting, choice of colors, and cultural markers. Consequently, localization requires not only the
linguistic skills of the translator，but also other communication knowledge and expertise, that is to say, a
deeper comprehension of the target culture.
Working closely with experienced linguists and experts who understand well their own culture, Transtao
Global provides high-quality localization services (such as SEO translation, Software localization, and
Multimedia production), enabling accurate and efficient communications of your business in those fast
We are here to help you fulfil your international business exploration.